The Mobile Marketing

2013 is set to be the year where marketers and advertisers finally wake up to the potential of the mobile phone as a marketing tool. The market is growing rapidly and is changing the way people not only access information but how they live their lives. Over 90% of people are within arm’s reach of their phone 24 hours a day. No other device provides the same level of interactivity. This gives mobile a huge advantage as an advertising platform. Television advertising requires the consumer to be watching television at the time of your advert, online ads require them to be on the internet and other traditional advertising methods provide an even narrower window of opportunity. Mobiles offer a vast array of advertising options for budding mobile marketers available to target the consumer 24/7, including SMS, WAP, app display ads, search ads, rich media and video adverts. Marketing is all about reaching the right people with the right message at the right time and mobile advertising allows you to do just that. Take a product with a rapidly increasing market. Ensure the product is an advanced .munication and entertainment tool, vital to the customer’s everyday life. Give the product the technology to advertise to consumers at any time of the day across a vast array of different means and then you will have a very powerful marketing tool. The power of the mobile is reflected in the level of consumer engagement with mobile advertising. 90% of searches made on a mobile device leads to a form of action and with over half ultimately leading to a purchase. More and more people are using the internet to access their information, particularly when regarding purchasing goods or services. And with the technological advances and convenience on offer, most are using their mobile phones to access this information. It is only now that marketers are beginning to realise the full potential of mobile advertising. Here are a number of stats which outline just why mobile marketing is fast the most effective marketing tool available today. A Growing Market 1. There are now four times as many smartphone users as PC owners. 2. There are more people in the world who own a mobile phone than own a toothbrush. 3. In the UK, there are more mobile phones than people. 4. It took the television 13 years to reach 50 million users. It took the iPhone just 2. With Greater Levels of Engagement 5. People report a lost phone on average after just 68 minutes. It takes over a day for the average person to report a lost wallet. 6. The average person responds to a text message in just 90 seconds. An email takes 90 minutes. 7. Over 90% of the US population have their mobile phone within arm’s reach at all times. 8. Over 425 million people actively visit Facebook on their mobiles. Those who use their mobile are twice as active on the site as the non mobile users. Searching on the Internet 9. The number of people searching the internet on their smartphone doubles every two months. 10. Over 25% of all the internet usage is carried out from a mobile phone. 11. Search queries in the travel, retail and entertainment industry .ing from mobile devices have risen by up to 90% since 2011. And Ready for Action 12. 70% of all mobile searches result in action within 1 hour. 13. Mobile coupons are redeemed 10 times more frequently than traditional coupons. 14. 90% of mobile searches lead to action – 50% lead to a purchase. 15. Over half of mobile adverts result in a phone call. This rises to over 60% when using local search. 16. eBay has forecast mobile sales of $8 billion for the .ing year at a rate of one sale per second. Some Sleeveless On-line Event Selling Strategies! By: Sivaraj – In the modern technological world, frenzied-marketing through multitudes of on-line platforms has be.e the vogue that’s expected to fetch public attention quickly and inadvisably. Well-emerged into this craze for mistr … Tags: Explore Business Opportunities With Consultancy Services By: Simonds Lee – Starting a new business? Want to explore business opportunities? Read on why consultancy services may be essential. Tags: Flawlessly Optimized On-page Search Engine Optimization List By: Margaret White – OneDaySeo supplies regular monthly Search Engine Optimization packages which lead to a significant increase of sales, productivity, as well as expense performance for our customers. Even more .pared to that, we begin w … Tags: Can A Business Survive In A Monolingual World…why You Need Spanish Translator Services? By: Bobby Smith – .municate Translation Service is an expert interpretation service organization. We can interpret German, Japanese, French, Chinese, Russian, to English And English to Chinese, Urdu, Tamil, or Vietnamese. We have a vast … Tags: Flawlessly Optimized On-page Search Engine Optimization Checklist By: William Begley – OneDaySeo offers month-to-month Search Engine Optimization packages which result in a considerable boost of online sales, profitability, and cost effectiveness for our clients. Even more .pared to that, we start dealin … Tags: Speaking About The Importance Of Backlink Building For Your Online Business By: Michael Black – The process of creating relevant backlinks for your site is generally known as link building, which is considered as among the vital marketing means as of now. In spite of the latest algorithm alterations produce … Tags: Why Us Businesses Need To Consider Spanish Translation Services By: John T. Tate – .municate Translation Service is professional translation provider organization. We could interpret German, Japanese, French, Chinese, Russian, to English And English to Chinese, Tamil, Urdu, or Vietnamese. We have a v … Tags: Why Is It More Useful To Select An Affiliate Network That Have Instant .missions? By: Margaret White – If you’ve heard the phrase affiliate marketing before then you already know the two exceptional business called ClickBank and PayDot.. These two giants in the industry of affiliate marketing have long been provi … Tags: Are Spanish Translator Services Key For Us Business?…find Out Why Here.. By: Audrey L. Langley – .municate Translation Service is an expert interpretation provider .anization. We can translate Japanese, German, Chinese, Russian, French, to English And English to Tamil, Urdu, Chinese, or Vietnamese. We have a vas … Tags: Different Steps That Are Integral To Quality Merchant Services By: GoodContent – Merchant services have a wide range of benefits for you, which is why you need to choose them carefully. Tags: 相关的主题文章: